On February 21, the FAW Jiefang 2023 Business Annual Conference, themed "Gathering Wisdom for Innovation, Riding the Trend with Dedication, Striving Forward, and Vowing to Be First," was grandly held in Chengdu. FAW Jiefang gathered with business partners from across the country, including dealers, service providers, spare parts distributors, and special vehicle enterprises, to review the extraordinary journey of 2022 and firmly resolve to win on the new journey of 2023. Hu Hanjie, Assistant General Manager of China FAW, Chairman and Party Secretary of FAW Jiefang, attended the meeting and emphasized the need to firm up confidence, adhere to brand leadership, technological leadership, value creation, and reform and innovation, continuously enhance the customer operation capability, marketing innovation capability, all-dimensional value contribution, and marketing management efficiency of the marketing system, and work together to create achievements worthy of the era. Members of the FAW Jiefang leadership team and main leaders of various functional departments and subsidiaries attended the meeting. The meeting was chaired by Zhang Song, Minister and Party Secretary of the FAW Jiefang Marketing Headquarters.
Sharing Responsibilities and Continuing the Voyage
The year 2022 was an extraordinary year. Under the pressure of a market downturn and repeated epidemics, FAW Jiefang braved the wind and waves and forged ahead with great efforts. With extraordinary achievements that attracted industry attention, it laid a solid foundation for continuous success.
Facing difficult tests, FAW Jiefang always insisted on focusing on customer needs and caring about channel development. It stood together with the vast number of customer friends, channel partners, and industry colleagues, joining hands to meet the challenges of the commercial vehicle market.
Through the strenuous efforts of all Jiefang people, FAW Jiefang achieved a remarkable terminal market share of 25.7%, once again expanding its absolute leading advantage in the market, realizing the brilliant achievement of leading the industry in brand value for 11 consecutive years, and marching firmly toward the strategic goal of being "China's First, World-Class"!
△ Speech by Hu Hanjie
In his speech at the meeting, Hu Hanjie pointed out that FAW Jiefang has a profound heritage, technological accumulation, and system capabilities, and Jiefang people have unparalleled cohesion and combat effectiveness. As a "community of shared destiny" for its partners, FAW Jiefang will uphold the sincerity of "sharing weal and woe and treating each other with absolute sincerity," make every effort to safeguard the long-term interests of its partners, and jointly strengthen Jiefang as a national brand. We have the confidence and determination to lead our partners through industry cycles and continue to lead the era!
△ Speech by Wu Bilei
The glorious past has been recorded in history, and the bright future requires solid exploration. Wu Bilei, General Manager and Deputy Party Secretary of FAW Jiefang, stated in his speech that 2023 is a crucial year for implementing the 14th Five-Year Plan, connecting the past and the future. FAW Jiefang will charge at higher marketing goals, continuously optimize and improve around dimensions such as goal achievement, satisfaction enhancement, and marketing innovation. While seizing opportunities and striving for orders, it will also promote mutual benefit and win-win results among manufacturers, partners, and users, sparing no effort to advance high-quality marketing.
△ Zhang Guohua Reads the Commendation Decision
Zhang Guohua, Deputy Party Secretary and Chairman of the Labor Union of FAW Jiefang, read the commendation decision to reward outstanding business partners who have stood together with Jiefang through thick and thin. He pointed out that it is precisely because of the unwavering support and trust of the vast number of channel partners in Jiefang, their keen judgment and rapid response, and their all-staff charge and fight for every order to strive for the terminal market, that Jiefang has the boundless passion and inexhaustible motivation to move toward a century-old national brand.
Forging Ahead Together with Courage and Determination
△ Yu Changxin Delivers Marketing Theme Report
Learning from the past to guide the future, and forging ahead without slacking to start a new journey. Yu Changxin, Member of the Party Committee and Executive Deputy General Manager of FAW Jiefang, delivered a marketing theme report. The report reviewed the advantages and disadvantages of Jiefang's marketing in 2022 as a whole, clarified the direction of key marketing work through precise analysis of the 2023 commercial vehicle market, expressed the determination to fully support channel partners, and conveyed the firm belief that Jiefang will win in 2023.
△ Awards Presented by Attending Leaders
The attending leaders presented awards to the winning representatives, including the "Jiefang Investor Award,""Meritorious Dealer Award,""Meritorious Service Provider Award,""Special Equipment Service Award,""Excellent Financial Cooperation Award,""Star Dealer Award,""Star Service Provider Award,""Excellent Dealer Award,""Excellent Service Provider Award,""Excellent Spare Parts Supplier Award,""Overseas Service Award,""Overseas Market Development Award,""New Energy Market Development Award,""Special Vehicle Partner Award,""Special Vehicle Dedicated Network Sales Award,""Aftermarket Business Star Award,""Strategic Customer Development Award," and "Best General Manager Award," and congratulated the above award-winning units and individuals.
△ Oath-Taking by the Marketing System
As an iron army in the commercial vehicle industry's marketing sector, all soldiers of the FAW Jiefang marketing system took their oaths like thunder, resounding through the skies. "Win the new journey, victory is assured! Victory, victory, victory..." The battlefield passion, accompanied by sonorous drums, came like a thousand galloping horses and a momentum sweeping across mountains, demonstrating the firm belief and high morale of Jiefang people, and indicating that all Jiefang people will strive forward and charge into 2023 with the belief of winning the battlefield.
△ Chorus of the Song of Jiefang
"The speed of Jiefang is like lightning, the power of Jiefang swallows mountains and rivers..." The passionate melody sang out the indomitable momentum of Jiefang, firming up the confidence of FAW Jiefang to fight and win. With the concerted efforts of all Jiefang people, FAW Jiefang will surely create another brilliant record leading the industry and continue to write the glorious chapter of the eldest son of the national auto industry.
Building Dreams Together and Leading Glory
Seventy years of walking alongside the national industry, seven generations of products achieving an extraordinary path. Jiefang trucks have always been the core weapon for Jiefang to win the market, and they are the pride of all Jiefang people. FAW Jiefang will keep up with the times, gather strength for innovation, provide Jiefang value to help customers create wealth, and contribute Jiefang strength to national development.
△ Vehicle Exhibition Area
The setting of this vehicle exhibition area was unique and full of highlights. It featured both the most popular new energy models and the most eye-catching off-road RVs, as well as classic models such as tractors, cargo trucks, dump trucks, and special vehicles. It concentratedly reflected FAW Jiefang's strong R&D strength, demonstrated the profound heritage of FAW Jiefang's technological accumulation, and showcased the confidence and strength of FAW Jiefang's innovative transformation.
Stepping onto new peaks to open up new horizons, and raising cloud sails to stand at the forefront of the tide. On the new journey, FAW Jiefang will always work together with its vast number of partners, forge ahead through rapids and obstacles, and achieve win-win results in the changing situation. It will keep in mind its responsibility to strengthen the nation, live up to its great mission, and march courageously toward the strategic goal of becoming "China's First, World-Class"!
